K3 Managed Services — cloud computing animation

The brief
K3 Managed Services is a division of AIM-listed software and services provider K3 Business Technology Group. To assist in the launch of their innovative new cloud computing technology service for business, Madhouse was tasked with creating a promotional video that would sell the benefits of the cloud in a compelling way to prospective customers.

The result
This new sales tool has provided K3 MS with a simple and effective way to explain a complex subject to customers; it even received a standing ovation from the client’s sales team. The client anticipates a significant positive effect on lead generation and sales.